In order to demonstrate its vision for the future of electric transportation, Mahindra & Mahindra, India’s top SUV manufacturer, revealed five e-SUVs under two EV brands as well as its brand-new, cutting-edge INGLO EV platform.
Through the three core strategic pillars of Brand, Design, and Technology, Mahindra’s ambition is to pioneer the electric mobility revolution in India by introducing true electric SUVs with cutting-edge technology.
Mahindra launched two new brands that were made expressly to house the company’s EV portfolio in order to revive the sport in electric SUVs: the iconic XUV with the Copper Twin Peak insignia and the all-new BE electric-only brand.
A variety of goods that build on the Mahindra past while embracing the future will be housed under the renowned brand XUV. It is aimed at people who have the ambition to experience life beyond boundaries while making a difference. It features a smart futuristic design, throbbing performance, and dynamic innovation.
Mahindra unveiled two new brands created specifically to house the company’s EV portfolio, XUV with the Twin Peak logo in Copper and BE, an all-new electric-only brand.
The iconic brand XUV will house a variety of products that build on the Mahindra legacy while looking to the future. With a sophisticated futuristic design, pulsating performance, and dynamic innovation, it is aimed at customers who want to live life beyond boundaries while making a difference.
These SUVs all share Mahindra’s new Heartcore design philosophy, which combines unmistakable presence, inner strength, and attitude. These all-new e-SUVs will create an electrifying presence on and off the road, while remaining true to Mahindra’s core SUV heritage.
The INGLO platform, which is Indian at heart and global in scope, encapsulates progressive battery technology, platform architecture, brain power, and human machine interface. The name also represents the exchange and flow of energy and emotion, a GLO of well-being, and a system that brings complete harmony.
The cutting-edge INGLO platform will underpin all future Mahindra EVs. The purpose-built platform will include intuitive, intelligent, and immersive innovations that will form the backbone of the Mahindra EV architecture and serve as the heart of its ultimate human-machine interface.
INGLO provides class-leading safety standards, thrilling performance, exceptional range and efficiency, exceptional driving dynamics, versatility, and intelligent HMI. INGLO also provides a multi-sensory driving experience, with a futuristic, augmented reality-enabled heads-up display, edge-to-edge screen, 5G network capability, and Over-The-Air updates to keep the EVs running like new.