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KatKin cat food: KatKin Raises $22 Million For Its Online Direct-To-Consumer Cat Food Brand

KatKin, a London-based online cat food ordering and delivery startup, has raised $22 million in a Series A round of funding.

KatKin is a direct-to-consumer service for personalised cat food founded by siblings Brett and Nikki O’Farrell, who have backgrounds in finance and advertising, respectively.

KatKin’s service is similar to meal kit delivery services like Gousto, but for cat food.

Users pay for a monthly subscription of cat food tailored to their cat’s characteristics and needs, which is delivered to their home.

Verlinvest and Perwyn led the Series A round, with Octopus Ventures joining.

The new funds, according to the founders, will be used to expand manufacturing capacity, research and development, and marketing.

The pair, both cat owners, believe there is an underserved market for online sales of specialised cat food because dogs and their owners have received the majority of investor attention – despite the fact that the global cat food market is estimated to be worth more than $40 billion.

“There is no single global cat brand that is truly trusted and unwavering,” Brett explained.

“As a result, much capital, particularly in the emerging company category, tends to flow to dog-first businesses.”

KatKin Cat Food Review

We evaluated the brand based on six key quality criteria. Here’s how it ranks in each of these six important categories.


  • Species-Appropriateness – 8/10
  • Ingredient Quality – 8/10
  • Product Variety – 7/10
  • Price – 6/10
  • Customer Experience – 9/10
  • Recall History – 8/10

Overall Score: 7.6/10

About KatKin

KatKin is an exclusively fresh nutrition and wellness brand for cats based in the UK. The brand uses only the freshest human-grade ingredients in their formulas, and they personalize each recipe to your cat’s specific calorie requirements. Dr Shmalberg, whose name you may recognize from Nom Nom Nom, is the veterinary expert responsible for formulating KatKin’s fresh cat food recipes.

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